A few months ago, one of our favourite people, Sunil Manaktala, asked us to conspire with him on a birthday present for his lovely wife, Rita, who runs an organic farm a ways from Mumbai. And we do love a good conspiring so we jumped right in.
It's October 1, and you know what that means - it's Inktober time! But, this time, instead of Pai doing her usual inking, we're doing something a little twisted. We're taking all the logos we ever looked at and went "huh" re-imagining them for ourselves. We're giving them a little something-something with our distinctive illustrated style and our specific shiny brain logic.
'Why' you ask? Why ever not. This is our way of paying homage to brands we like. (And because their logos make no sense to us. Zero. No dice). Presenting - Logotober.
In designing a logo and visual identity for NaturalMi, the all-natural skincare label run by our l'il Mix, we decided that the best course of action was to go with simple, elegant and luscious. After all, Mix makes her products by the maxim "if it's safe to eat, it's safe to put on your face."
When Aparna Massah of Chez Kiku reached out to us in early 2020 to talk about a logo for her new home chef business, I was overjoyed. Food! Drawing! Drawing food! Designing menus! All of my favourite things in one project? So it would seem. And in the year of Our Lockdown 2020, I was glad to drown myself in research and colour palettes, especially as a distraction from, well, gestures at everything.
Sawdust.Online speaks about architecture, design, and interiors. The website needed a typographical logo, something minimal, yet fun that brought out immediately that this was a one-stop resource for discussion about all things architecture and interiors. Most of the logo work I’ve done before has been illustration based, but this was to be heavily typographic. This sounded like a fun challenge indeed. Plus, I love fonts. I mean, who doesn’t?